Coup de théâtre in Saint-Etienne for the sale of the club !

It is a file that was announced recently as almost completed at the ASSE, but which will finally have to wait a little longer. Bernard Caiazzo and Roland Romeyer have laid a new press release on the sale of the Saint-Etienne club.

Sale ASSE: Caiazzo and Romeyer reset the counter to 0

While the sale process of AS Saint-Étienne would have accelerated in recent days, especially with the project of the Cambodian prince Norodom Ravichak, Bernard Caiazzo and Roland Romeyer have questioned the process. The reason ? The two presidents of the ASSE would not have appreciated the leaks in the media by some candidates at all. Now the leaders of the Greens are no longer in a hurry to sell and are looking for the right buyer.

In the meantime, Caiazzo and Romeyer have commissioned a Parisian communication agency to manage the communication around the sale of the club. Thus, the ASSE will now express itself on this issue via the JPMA/SB communication agency, a structure belonging to Patrick Chêne, a journalist from the region who worked for a long time for France Télévisions and who founded the Sporever Group (also called Media365). In its press release, the current management of theAS Saint-Etienne details the sale process through the firm KMPG and explains that shareholders regret the unfounded rumors.

Press release of the ASSE on the sale of the club

“On April 13th, in a succession logic, the shareholders announced their intention to sell the ASSE club. In order to ensure the success of the sale, they decided to entrust the selection of applications and the management of the sale process to KPMG, a merger acquisition consulting firm, whose mission is, among other things, to verify the financial credibility of the candidates on the basis of the elements provided and thorough investigations.

After a verification of the veracity of the commitments advanced, KPMG decides – or not – to continue the discussions and then to give the candidates access to the elements allowing them to submit a firm offer. This common approach in the world of M & A allows club executives and operational staff to remain focused on their function and objectives. KPMG’s independent action also helps not to leave the field open to ” fanciful “offers.

The confidentiality commitment signed by all candidates should protect the club against the spread of rumors that often pollute this type of very strategic file. But some obviously find in these situations an opportunity to advertise themselves a little at a good price. This has been verified in some of the recent cases of club divestitures in the past. The case of the sale of the club will be managed without urgency and without haste. Only candidates whose credibility has been objectively validated by KPMG will be selected.

The shareholders obviously regret the unfounded rumors, but know that they will never destabilize the employees of the club. They will also be the first notified in case of evolution of the file as provided for by law and out of respect for their work and their involvement. »

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